Traffic snarled in NYC this past weekend where Julia Roberts and Javier Bardem (Love in the Time of Cholera, Vicky Christina Barcelona) are filming an adaptation of the bestselling memoir by Elizabeth Gilbert. The story is about a divorcee seeking meaning in life and what better place for the protagonist of the story to begin that search than in a bookstore. BookCourt, an indie bookshop in Brooklyn, makes a cameo in the film. Hooray for hyping indie bookstores--in real life and on the big screen.