Sweet Spot

A passionate ice cream lover explores the history, business, science and sheer deliciousness of American ice cream culture.

Journalist Amy Ettinger dishes up ice cream in Sweet Spot, an adventurous, thoroughly researched exploration into the U.S. love affair with frozen sweet treats. Ettinger is a self-proclaimed ice cream connoisseur turned ice cream snob and addict: "Ice cream is more like a drug than any other food... the more ice cream you eat, the more you have to eat it to regain that 'high.' " Ettinger consumes ice cream almost daily and stocks between $15 and $30 worth in her freezer at all times. Her richly entertaining, easy-to-read narrative is infused with history, recipes and the science behind what makes for delicious--and sometimes not-so-delicious--flavors. She also looks at innovators and imitators, and how the ice cream business continues to evolve.

The philosophy and wisdom of past and present ice cream makers--along with segues into soda shops and fountains, sundaes and floats, ice cream sandwiches, cones, frozen yogurt and the gelato craze--are swirled into Ettinger's tasty quest. What rises to the fore, however, are sections devoted to Ettinger working alongside fellow ice cream aficionados and business people--and her enrolling in "the world's most famous ice cream making class" at Penn State. There, she learned the fascinating ins and outs of pasteurization, flavoring, potential hazards, short cuts and tricks of the trade--both good and bad. Ettinger piles on double and triple scoops of fun information that offers literary deliciousness for ice cream lovers everywhere.

Sweet Spot: An Ice Cream Binge Across America by Amy Ettinger

Dutton, $26.00 Hardcover, 9781101984192, 320 pages

Publication Date: May 9, 2017

To order this book on INDIEBOUND, link HERE

NOTE: This review is a reprint and is being posted with the permission of Shelf Awareness. To read this review on Shelf Awareness: Reader's Edition (June 27, 2017), link HERE

Documentary: SET FOR LIFE

"Ageism is alive and well . . . " According to statistics put forth by SET FOR LIFE, a compelling, award-winning documentary that delves into the stark realities of Baby Boomers who are faced with the trickle-down effects of the faltering U.S. economy, the unemployment rate for workers 50 years of age and older is worse than it was during the Great Depression. While the national job report numbers appear to be improving every month (on paper), negative trends for older workers are not reversing.  It takes, on average, 14 months or longer for older workers to find new employment - if they can find work at all.  

SET FOR LIFE fleshes out the personal stories behind these statistics to great effect. Between 2010 and 2012, Susan Sipprelle and Samuel Newman of Tree of Life Productions traveled around the United States and documented the stories of 100 unemployed Americans, 50 years of age and older.  (These interviews can be viewed on the "Over 50 and Out of Work" project website. Link HERE)

The related documentary, SET FOR LIFE, follows, in depth and with compassion, the lives of three Baby Boomers who have been thrust into unemployment and forced to face the erasure of their American Dream. Each story brings into focus exacerbated personal hardships, struggles and downsized expectations, where those out of work submit hundreds of resumes, often for jobs beyond/beneath the scope of their expertise, while house payments cannot be met, health insurance lapses and retirement benefits are cashed in.

One case study revolves around a 52 year-old husband, a third generation steelworker and cancer-survivor in West Virginia, who, after a twenty-five year history of being laid-off and rehired, must choose between the continued cycle of working intermittently at the mill or pursuing another line of work, which offers more steady employment.

 

Another thread of the film follows the decisions made by a 60 year-old, single woman in South Carolina who is laid off as a college records officer due to "federal and state cutbacks" and becomes dependent on her sons to help pay her mortgage, put food on the table, etc. Can a part-time job she finally lands as a grant researcher for a non-profit organization--that barely pays minimum wage--prove enough to make ends meet?

The most moving story of the trio is that of a 58 year-old I.T. Specialist in California whose high-tech professional life goes belly up around the same time his son, a young father of two children, returns home from active military duty as a double amputee and now depends on the help, care and support of his extended family.

Sipprelle and Newman have created an important, engaging documentary that addresses the personal perils of a national crisis. This situation may become even more grave if and when the eligibility age for Social Security benefits is raised. The film asks viewers to contemplate larger questions of self-worth, resilience and the necessity for change and reinvention in the midst of an uncertain world.

To watch the trailer for SET FOR LIFE, link HERE

To purchase a copy of SET FOR LIFE, link HERE

To learn more about TREE OF LIFE PRODUCTIONS, link HERE

To learn more about writer and photojournalist Susan Sipprelle, link HERE

To learn more about filmmaker Samuel Newman, link HERE